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DEICHMANN X JUNG VON MATT

deichmannretreat

Deichmann couldn't help but notice when offering its iconic waterproofing spray, the same response came up over and over:

"No thanks, I already have one at home."

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To gently nudge customers to stop lying to the cashiers (and themselves), we're sending everyone to the Deichmann Retreat.

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Stop self-sabotaging. Say yes to shoe spray, say yes to life.

credits

Charlotte Whalen

Yago Guimaraes

Svea Lehment Natalie Malczuk Simeona Schuetz

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